Retailer Review Methodology

Asscher diamonds are less forgiving of weak imagery and incomplete information than many brilliant-cut shapes. Our retailer evaluations therefore focus on whether a buyer can meaningfully inspect and compare Asscher stones, not simply on brand recognition or commission rate.

Core evaluation criteria

• Asscher inventory: whether the retailer carries a useful selection across common carat, color and clarity ranges.
• Imaging: availability and quality of magnified photographs, video or 360-degree views that help reveal pattern, inclusions and possible windowing.
• Grading documentation: access to recognized laboratory reports and enough measurements to compare stones intelligently.
• Search and comparison tools: whether filters and stone-level information make Asscher-specific comparison practical.
• Returns and buyer protection: clarity of return, shipping, resizing and other material policies.
• Transparency: clarity around natural versus laboratory-grown origin, pricing, setting costs and important restrictions.

What we do not claim

A retailer recommendation is not a guarantee that every listed stone is well cut, attractively patterned or fairly priced. Inventory changes constantly and individual diamonds still require evaluation. We do not present affiliate commission rates as a quality signal.

Affiliate relationships

AsscherDiamond.com may earn a commission from some retailers. Commercial relationships are disclosed, and the existence of an affiliate program is separate from the evidence used to describe a retailer. See the Affiliate Disclosure.

Review freshness

Retailer statements that depend on inventory, tools, pricing or policy should be rechecked periodically. Material policy changes should trigger a substantive page update.